Shah came up with her idea — GiftGreen — when she saw hundreds of national flags lying around after the Independence celebration. To solve this problem, she took the initiative to recycle the flags and then further decided to introduce seeds in the disposable flags.Her main objective behind this initiative was to protect the environment while maintaining the dignity of our national flag. GiftGreen encourages the people to plant the flag they have created after the celebration.Other than that, GiftGreen also offers a variety of sustainable products like comb, deodorants, diaries, menstrual products and many more.Started in 2017, Twirl.store is an initiative started by Sujata Chatterjee to reduce cloth wastage and encourage people to conserve natural resources like water.The main agenda behind this initiative is to make clothing available for less fortunate people. It helps both types of people who have an overflowing cupboard and people who struggle to find basic clothing essentials.Skinella is a well-known superfood skincare brand which offers products made from such as cranberry, dragon-fruit, kiwi, Pink Guava, Seaweed, etc. The brand catering to the skincare needs of young women aged between 15 to 25 years. The products are free from harsh chemicals and toxins as it is made from natural ingredients.Usage of harsh chemicals, which remains prevalent in the skincare industry, is not only bad for the skin but it also affects the environment. Putting ingredients aside, sustainable beauty products from Skinella include eco-friendly manufacturing, packaging and sourcing also.The packaging of the products made by this company is touted to be recyclable. Recently, the brand also launched a face sheet mask which is made from 100% biodegradable cellulose sheets.Nemital, also known as BlinkGreen, is a footwear manufacturing company which is made out of million tons of scrap tyres that are generated in the world annually. Tyres cannot be decomposed easily, so they are nothing but dangerous additions to our landfills.In October 2018, Apte’s company presented two prototypes of Nemital footwear at 'Startup Yatra' organised by Startup India in association with the Maharashtra State Innovation Society and won the Upcoming Woman Entrepreneur award.Founded by Sharma in Delhi, Earthling First is a service provider for sustainable event organisation and waste management at events.“Events are temporary, but they leave a long-lasting footprint on both - your guests and the planet. All events can be sustainable, whether it's an awesome festival, a conference, a marathon, a beautiful wedding, or even your birthday party,” says the company on their website.Earthling first reduces waste generation in events through sustainable intervention, planning, and facilitating responsible waste management and disposal by sending it back into the economy, claims the company.