Google introduces prepaid app subscriptions in India
The tech giant said that it will allow developers to offer users the ability to subscribe via prepaid plans that provide access to an app and its services for a fixed duration.
"Users can extend this access by purchasing top-ups in your app, or in the Play Store. Prepaid plans allow you to reach users in regions where pay-as-you-go is standard, including India and Southeast Asia," Google said in a statement on Wednesday.
They can also provide an alternative for users not ready to purchase an auto-renewing subscription, the company said during its annual Google I/O developer conference.
Google also announced expanded pricing options with the launch of "ultra-low" price points to reach users in emerging markets.
"Each base plan in a subscription defines a different billing period and renewal type. For example, you can create a subscription with a monthly auto-renewing plan, an annual auto-renewing plan, and a 1-month prepaid plan," informed Google.
While the base plan contains the price available to all users, offers provide alternate pricing to eligible users.
The company said it's making it easier to sell subscriptions on
"For each subscription, you can now configure multiple base plans and offers. This allows you to sell your subscription in multiple ways, reducing operational costs by removing the need to create and manage an ever-increasing number of SKUs," said the company.
Developers can drop prices to as low as 5 US cents which would allow them to run local sales and promotions and support in-app tipping.
AdvertisementThe tech giant last year reduced the minimum price limit for products in more than 20 markets across Latin America, Europe, the Middle East, Africa and Asia-Pacific.
Pixel 6a, Pixel Watch, Pixel Buds Pro, Pixel 7 teaser and everything announced at Google I/O 2022
Here's how a group of YouTubers pranked a scam call centre in India that makes $18 million per year
Google teases much awaited AR glasses that hint at breaking language barriers
Popular on BI
- L&T, Tata Motors, RBL Bank, Matrimony.com among stocks to watch out for on May 13
- Last day to apply for Delhivery IPO; grey indicates a discounted listing
- Sony PS5 will be up for pre-booking in India on May 13: Where, how to buy
- Retail inflation rises to eight year high in April as food prices spike
- Asus Zenbook 14X OLED Space Edition review – a combination of interesting design and solid performance