TOP STORY
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives ma...
advertising29 Apr 2022, 23:10

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph ...
advertising18 Apr 2022, 17:47

How marketing and advertising is shaping the metaverse
How marketing and advertising is shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gami...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunit...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content ...
advertising07 Apr 2022, 21:22

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of the retail ad pie that Insid...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this surve...
advertising04 Apr 2022, 23:50

How technology is changing the face of the advertising business
How technology is changing the face of the advertising business
Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message t...
advertising28 Mar 2022, 19:36

Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and...
advertising23 Mar 2022, 03:48

How to make money on Instagram: 5 best ways
How to make money on Instagram: 5 best ways
Instagram is a top hub for influencers and content creators. From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the ...
advertising08 Mar 2022, 03:56

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. Insider spoke with cre...
advertising04 Mar 2022, 15:58

Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
Ukrainian ad experts have formed a volunteer group targeting ads to Russia and Belarus. Their aim is to counter misinformation about Russia's attack on Ukraine...
advertising26 Feb 2022, 00:10

What top PR firms pay employees in the US
What top PR firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed the latest government data to see how much PR firms pay employees. They include $28...
advertising25 Feb 2022, 23:25

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill thousands of roles as the industry recovers from pandemic losses. Insider analyzed the latest government data to see what agenci...
advertising23 Feb 2022, 03:07

Apollo Global partner reveals strategy behind firm's acquisition of 'Dune' producer Legendary, TV station group Tegna, and plans for further media M&A and 'our own IP'
Apollo Global partner reveals strategy behind firm's acquisition of 'Dune' producer Legendary, TV station group Tegna, and plans for further media M&A and 'our own IP'
Apollo Global followed its acquisition of Hollywood studio Legendary with a deal to buy part of TV station group Tegna. The private equity giant is poised to g...
advertising17 Feb 2022, 18:36

How to get sponsored on Instagram, according to influencers
How to get sponsored on Instagram, according to influencers
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media...
advertising10 Feb 2022, 02:35

WarnerMedia-Discovery merger gets Justice Department go-ahead, paving the way for 2Q close
WarnerMedia-Discovery merger gets Justice Department go-ahead, paving the way for 2Q close
The Justice Department decided not to challenge the WarnerMedia-Discovery deal. That paves the way for the media giants to merge as early as April or May, peop...
advertising09 Feb 2022, 19:27

Read the pitch decks that helped 8 creator economy startups raise millions of dollars
Read the pitch decks that helped 8 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising09 Feb 2022, 03:13

Seeking nominations for the top influencer marketers and brand professionals on TikTok
Seeking nominations for the top influencer marketers and brand professionals on TikTok
Insider is launching a list of the top influencer-marketing and brand professionals on TikTok. We want to hear from you on the TikTok marketers that are helpin...
advertising07 Feb 2022, 21:57

Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados from Mexico and QuickBooks
Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados from Mexico and QuickBooks
Brands like Crypto.com, Budweiser, and Doritos are planning ads for the upcoming Super Bowl on February 13. The game is the biggest stage for advertisers and i...
advertising03 Feb 2022, 05:12

TikTok's ties to China are under scrutiny once again as Biden weighs new rules for foreign apps
TikTok's ties to China are under scrutiny once again as Biden weighs new rules for foreign apps
The Biden administration is considering new rules for apps it views as a potential security risk. It's proposing new requirements for companies like TikTok tha...
advertising01 Feb 2022, 21:37

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising29 Jan 2022, 01:34

Seeking nominations for the rising stars in public relations
Seeking nominations for the rising stars in public relations
The PR industry is constantly on the lookout for new leaders. Insider is seeking nominations for the rising stars in PR. Insider is seeking nominations for its...
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunities in areas like financial communicatio...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this survey by 9 a.m. ET on April 22. We're seekin...
advertising23 Mar 2022, 03:48

How to make money on Instagram: 5 best ways
How to make money on Instagram: 5 best ways
Instagram is a top hub for influencers and content creators. From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the app. Getting sponsored by brands is the ...
advertising26 Feb 2022, 00:10

What top PR firms pay employees in the US
What top PR firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed the latest government data to see how much PR firms pay employees. They include $280,000 for an EVP at Edelman and up to $1...
advertising17 Feb 2022, 18:36

How to get sponsored on Instagram, according to influencers
How to get sponsored on Instagram, according to influencers
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 17 million pos...
advertising09 Feb 2022, 03:13

Seeking nominations for the top influencer marketers and brand professionals on TikTok
Seeking nominations for the top influencer marketers and brand professionals on TikTok
Insider is launching a list of the top influencer-marketing and brand professionals on TikTok. We want to hear from you on the TikTok marketers that are helping brands grab attention on the app. TikT...
advertising07 Feb 2022, 21:57

Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados from Mexico and QuickBooks
Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados from Mexico and QuickBooks
Brands like Crypto.com, Budweiser, and Doritos are planning ads for the upcoming Super Bowl on February 13. The game is the biggest stage for advertisers and is expected to be watched by nearly 100 m...
advertising29 Apr 2022, 23:10

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...
advertising18 Apr 2022, 17:47

How marketing and advertising is shaping the metaverse
How marketing and advertising is shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming initiatives, and more. The "metaverse" recently got a big boost from Facebook, now known as Meta, which ...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...
advertising07 Apr 2022, 21:22

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of the retail ad pie that Insider Intelligence predicted would grow 31% to $41 billion this year. They're betti...
advertising04 Apr 2022, 23:50

How technology is changing the face of the advertising business
How technology is changing the face of the advertising business
Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted. The advertisi...
advertising28 Mar 2022, 19:36

Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others. They're hiring top ad experts to fine-tune their image and promote thei...
advertising08 Mar 2022, 03:56

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. Insider spoke with creators across social media on how they pitch brands. One of the earliest questions aspiring influencers will...
advertising04 Mar 2022, 15:58

Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus
Ukrainian ad experts have formed a volunteer group targeting ads to Russia and Belarus. Their aim is to counter misinformation about Russia's attack on Ukraine. On the night of February 23, Nickolas Rekeda was hosting a party with his coll...
advertising25 Feb 2022, 23:25

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill thousands of roles as the industry recovers from pandemic losses. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $150,000 for a global marketing head at Omnicom to $200,000-plus ...
advertising23 Feb 2022, 03:07

Apollo Global partner reveals strategy behind firm's acquisition of 'Dune' producer Legendary, TV station group Tegna, and plans for further media M&A and 'our own IP'
Apollo Global partner reveals strategy behind firm's acquisition of 'Dune' producer Legendary, TV station group Tegna, and plans for further media M&A and 'our own IP'
Apollo Global followed its acquisition of Hollywood studio Legendary with a deal to buy part of TV station group Tegna. The private equity giant is poised to grow its po...
advertising10 Feb 2022, 02:35

WarnerMedia-Discovery merger gets Justice Department go-ahead, paving the way for 2Q close
WarnerMedia-Discovery merger gets Justice Department go-ahead, paving the way for 2Q close
The Justice Department decided not to challenge the WarnerMedia-Discovery deal. That paves the way for the media giants to merge as early as April or May, people said. The planned merger of AT&T's WarnerMedia and Discovery has cleared a bi...
advertising09 Feb 2022, 19:27

Read the pitch decks that helped 8 creator economy startups raise millions of dollars
Read the pitch decks that helped 8 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
advertising03 Feb 2022, 05:12

TikTok's ties to China are under scrutiny once again as Biden weighs new rules for foreign apps
TikTok's ties to China are under scrutiny once again as Biden weighs new rules for foreign apps
The Biden administration is considering new rules for apps it views as a potential security risk. It's proposing new requirements for companies like TikTok that have ties to a "foreign adversary." The Biden administration is reviewing comm...
advertising01 Feb 2022, 21:37

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...
advertising29 Jan 2022, 01:34

Seeking nominations for the rising stars in public relations
Seeking nominations for the rising stars in public relations
The PR industry is constantly on the lookout for new leaders. Insider is seeking nominations for the rising stars in PR. Insider is seeking nominations for its third annual list of PR's rising stars. We're looking for ambitious execs with skills beyond basic tasks l...