TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...

TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...

Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...

The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming initiatives, and more. The "metaverse" recently got a big boost from Facebook, now known as Meta, which ...

Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...

Retailers are gunning for advertising dollars. Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of the retail ad pie that Insider Intelligence predicted would grow 31% to $41 billion this year. They're betti...

Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted. The advertisi...

Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others. They're hiring top ad experts to fine-tune their image and promote thei...

Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. Insider spoke with creators across social media on how they pitch brands. One of the earliest questions aspiring influencers will...

Ukrainian ad experts have formed a volunteer group targeting ads to Russia and Belarus. Their aim is to counter misinformation about Russia's attack on Ukraine. On the night of February 23, Nickolas Rekeda was hosting a party with his coll...

Ad agencies are trying to fill thousands of roles as the industry recovers from pandemic losses. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $150,000 for a global marketing head at Omnicom to $200,000-plus ...

Apollo Global followed its acquisition of Hollywood studio Legendary with a deal to buy part of TV station group Tegna. The private equity giant is poised to grow its po...

The Justice Department decided not to challenge the WarnerMedia-Discovery deal. That paves the way for the media giants to merge as early as April or May, people said. The planned merger of AT&T's WarnerMedia and Discovery has cleared a bi...

The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...

The Biden administration is considering new rules for apps it views as a potential security risk. It's proposing new requirements for companies like TikTok that have ties to a "foreign adversary." The Biden administration is reviewing comm...

TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...

The PR industry is constantly on the lookout for new leaders. Insider is seeking nominations for the rising stars in PR. Insider is seeking nominations for its third annual list of PR's rising stars. We're looking for ambitious execs with skills beyond basic tasks l...